In order to understand how consumers use products and services you have to get out into the field to observe the context of people’s behavior.
Ethnographic research is an invaluable tool at the front-end of product and service innovation, to understand what resonance your brand story may have with consumers, or at any point when your feel your company needs greater insight into the lived experience of consumers.
We conduct ethnographic research throughout the U.S. as well as internationally, with strong capabilities in Europe and Asia. We have particularly strong research experience in Indonesia.
Ethnography offers unique advantages for:
Category Discovery:
- Understand how consumers are interacting with products and services in the context of everyday life.
- Discover opportunities for new products
- Discover innovative ideas and trends in society, with product and service implications
New Product Development:
- Understand consumers' unmet and unexpressed needs to inform product innovation and develop breakthrough ideas.
- Contextual research gives you greater insight into how consumers use products, giving you an advantage over competitors who rely exclusively on secondary research.
Brand Culture:
Brands exist in a social network of intersecting relationships. The most successful brands have dynamic, two way conversations with their users/customers. How robust is your brand's social life? Brand Culture seeks to understand this network, its current strengths and vulnerabilities, and provide insights for greater interactive brand opportunities
Call for a free consultation to discuss your
company's ethnographic research needs!
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