is to provide the highest quality anthropological research and cultural insights to businesses and organizations. Incorporating best practices and current developments in the field, we deliver the contextual insights into the lived experience of consumers that your company needs to drive product and service innovation and create resonant brand stories. In today's market companies know that they must connect in a deep way with consumers.
Real customer understanding is often elusive, and the costs to your brand, products and services can be dramatic. Ethnographic research provides a proven solution. It sheds light on why people do what they do. It digs deeply into consumer behavior, uncovering functional, emotional, and social patterns and meanings of product and brand interaction. Ethnographic research employs established and innovative methods for gaining this in-depth understanding, by grasping the contexts of consumer behavior and utilizing analytic tools that convey this complexity in practical and actionable forms.
We work with you at all appropriate phases of the project, from research design, fieldwork, data analysis, and presentation of results. Our staff of experienced ethnographers can help you to obtain a variety of qualitative data that meets your specific needs.
Call or e-mail InterSource Research and Consulting, LLC to learn more about ethnography's
value for Discovery Research, New Product Development, and strong Brand Stories.
We provide a free consultation regarding your company's qualitative research needs!